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Japan’s Strange KitKats

KitKat in Japan moved beyond the standard chocolate bar, with flavours shaped by souvenir culture, local specialties, and product experimentation.

The Graphic Café

A study of cafés that treat coffee as one part of a broader product and graphic identity system.

MSCHF Footwear

Objects that entered circulation through the systems they reflect: auction, forgery, exhibition, scarcity, and belief.