Puma Urban Mobility
PUMA Urban Mobility showed how movement, travel, storage, and utility could be translated into product form.
Black Iwai Films
Behind Shunji Iwai’s softer image is a darker body of work shaped by psychological strain, alienation, and harsher social worlds.
Nissan Pike Cars and Beyond
Nissan’s Pike cars remain cult classics for their nostalgic design language, limited production, and distinct visual identity.
Japan’s Strange KitKats
KitKat in Japan moved beyond the standard chocolate bar, with flavours shaped by souvenir culture, local specialties, and product experimentation.
Pokémon Cards Beyond the Pack
The highest-priced Pokémon cards are often the ones that came through stranger routes.
Nike SB’s Silver Box Era
A short but defining period: Nike SB’s Silver Box era, 2003 to 2004
Costco’s Fashion Aisle
Fashion looks different under warehouse lighting.
Naoto Fukasawa & ±0
Everyday objects that helped define ±0’s product language under Naoto Fukasawa.
The Graphic Café
A study of cafés that treat coffee as one part of a broader product and graphic identity system.
Tetsuya Ishida Paintings
Surreal images grounded in everyday reality, shaped through Ishida’s observation.